How does the traffic quality feature work on Clicksfly's URL shortener?

Traffic quality on Clicksfly's URL shortener is based on user links and is calculated as a percentage based on how users interact with the ads on those links and their pass rate. The data for this calculation is obtained through integration with Google Tag Manager and from our display and popup ad partners.

We use this data to examine visitor behavior with ads and the bids we receive for your traffic. Each visitor passes through a header bidding system provided by our partners, and we collect this data to calculate the traffic quality score.

Please note that this score may not always be accurate for publishers as we regularly update our advertisers and try to optimize the score based on Google Analytics and a few header bidding RTB sources. The traffic quality score is calculated based on 3 days of visitor traffic and is only available to the admin team for more accurate scores. If you have any questions or need further assistance with the traffic quality feature, please don't hesitate to contact our customer support team.